Your work already has authority.
Your writing doesn’t reflect it yet.

The Narrative Architecture Framework™ exists for those with knowledge and taste who want ideas to land with clarity, authority, and cultural relevance.This framework 5-day email series helps media founders, editors, and creative directors turn deep thinking into recognised authority through thought-leadership articles, so your ideas are referenced, remembered, and trusted.(Not content. Narrative structure for people shaping the built environment)

It's time for a message that works as hard as you do. Did someone say, "word makeover” (Okay, okay...it was me!)So, why leave it up to chance?

Day #1. Find Your Story— You’re Going To Hate These EmailsDay #2. Tune Your Culture— Why Visibility Without Authority Is a Trap (and How Architects Fall Into It)Day #3. Shape The Structure— Don’t Let Old Ways of Writing Let You Down In 2026Day #4. Refine Your Voice— Still Reading? Good.Day #5. Design Your Words— Still Doing 2019 Tactics?Bonus Day #1.The 7 language upgrades most firms never makeBonus Days.….. For more? Click ‘join the series’ to read more 👇🏿

Over five short emails, you’ll learn how design media, editors and platform founders move from good work to clear authority:— Why strong work doesn’t automatically translate into cultural influence
— How to surface the underlying narrative behind ideas, not just output
— How editorial culture shapes how ideas are interpreted and trusted
— How structure makes thinking legible, quotable, and memorable
— How voice and language turn expertise into recognised leadershipThis is writing treated as design, not marketing.

Still unsure?Click “Join the series”You value quality, not haggling. My 5-Day email series proves why it’s worth it.

By the end of this 5-day series, something will click.You’ll hear the difference between content that fills space
and thought-leadership that carries weight.That’s when my work makes sense.
This isn’t web ghostwriting.
It’s narrative architecture — built with rhythm, restraint, and cultural intelligence.

You’re at the end, now.When RIBA & ARB loosened marketing rules—most missed it. 70% of firms now treat marketing like steel & glass. Are you still
whispering or ready to be heard?

Hooray! You’re In! The first lesson of
The Narrative Architecture Framework™ (5 steps) email series
Is on Its way to your inbox.

In the next few minutes, you’ll receive Lesson 1 of The Narrative Architecture Framework™ email series by Francetta Evans-Anfom — where we uncover the story beneath your work and turn it into thought-leadership that earns trust, not noise.If this shifts how you think already, my private thought-leadership ghostwriting is the next step.Questions? Hit reply. Then check your inbox.

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)