“Decades Ago RIBA Said ’Don’t Market.’ Here’s How to Write a World-Class Architecture Website in 5 Days”

Our 5-day course: ditch outdated marketing, master culture-driven messaging, craft a jargon-free website

(Even If You’ve Been Practicing For 30+ Years)

The Narrative Architecture Framework™ An AI sharp, potent method built exclusively for world-class architecture firms (and construction industry) who want more visible authority… 5 steps (Find your story. Tune your culture. Shape the structure. Refine your voice. Design your words).

Created by Francetta Evans-Anfom, who has...

  • 35+ years of family architecture and interior design legacy, shaping her into a design marketing expert.

  • Created The Narrative Architecture Framework™ to build websites and brands using AI as a support tool, while focusing on strategy, structure, and music-level creative storytelling and thinking.

  • Built a career as the #1 Afrobeat & Amapiano music blogger, becoming a recognized writer and architecture ghostwriter.

  • Become the solo finalist for ‘Marketing Team of the Year’, London Construction Awards 2025, proving her work drives results.

  • Been seen & featured at RIBA | London Build Expo | Zaha Hadid | TP Bennett | London Festival of Architecture | World Architecture Festival | International Design Awards | Interiors By B

  • Called London home but carries the rhythm of Lagos and the soul of Accra.

It's time for a message that works as hard as you do. Did someone say, "word makeover” (Okay, okay...it was me!)So, why leave it up to chance?

The Narrative Architecture Framework™ is how I transform design intelligence into narrative clarity for websites, brand building and more, using AI as a support tool, with these five steps:
Find your story.
Tune your culture.
Shape the structure.
Refine your voice.
Design your words.
It’s not marketing. It’s design in words.It’s your design expertise + brand insight + cultural context = narratives that surprise, engage, and win clients.Think of it like this… Can a beautiful building inspire a beverage bottle? That’s the kind of bold, unexpected thinking I put into your firm’s words.Here's a sneak peek of everything you're going to learn inside this email course:

Day #1. Raise your hand if your projects are 2025 — but your marketing’s still 1975.Day #2. Marketing = Writing (Not Just Pictures of Buildings)Day #3. The New School of Marketing: Redefining the GameDay #4. Finding Your Perfect Voice ArchetypeDay #5. Your Website as a Setlist — Homepage + Projects that SingBonus Day. The Words That Win Work (Without Bids? Get More Paid Opportunities As Well)FOMO Day. The £100M Problems & Objectives

You’ve read this far.
And I can’t believe I’m offering this EEC for free. Click ‘Upgrade Your Website’ before I come to my senses.

Everyone’s got an email list. I’ve got a 5-Day EE “Crash” Course, for elite architecture firms worldwide who want recognition & visible authority,
that builds pipelines using The Narrative Architecture Framework™. Stop explaining projects—start authoring ideas. Turn readers into clients before they realise it, while others miss million-pound insights.

Still unsure?Click “Upgrade Your Website”You value quality, not haggling. My 5-Day Crash Course proves why it’s worth it.

Once you finish the 5-Day Crash Course, you’ll see why this web ghostwriting & brand-building service fits you perfectly. It’s for firms tired of sounding ordinary, ready to pair design with language that earns trust, not applause.I help architecture and construction brands sound as refined as they build. Your visuals may draw attention, but your words seal the legacy. Clarity replaces confusion. Confidence in every sentence. Words that mirror your craft. Culture-driven messaging that connects. Emotional connection with clients. Clear, simple language with impact. Pride when reading your own site. Recognition that commands respect. Rhythm and edge that make your voice memorable. Global voice with cultural fluency. Freedom from jargon’s prison. The feeling that your brand finally sounds like you.

You’re at the end, now.When RIBA & ARB loosened marketing rules—most missed it. 70% of firms now treat marketing like steel & glass. Are you still
whispering or ready to be heard?

Hooray! You’re In! The first lesson of
Architecture Marketing Roadmap Is on Its way to your inbox.

Within the next couple of minutes, you’ll receive an email from Francetta Evans-Anfom with Lesson 1 of The Architecture Marketing Roadmap “Crash” Course.But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!


P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)